HTML5 – Right Choice For Mobile CRM

Dynamics Mobility and HTML5- A Brief intro:

Microsoft Dynamics CRM Mobility enables the workforce to have access to their Dynamics CRM/ERP data through mobile devices anytime, anywhere. It also enables an enterprise to leverage mobile communications to stay connected for people.

Mobile CRMhelps organizations lead their way as the mobile communication channel grows in importance. Having quick access to the data in your Customer Relationship Management system is not only imperative to closing business; but also to keeping the customer relationship. This helps companies gain and retain customers on the go.

What mobile devices are trending?

Let’s take a look at two latest reports from Gartner and ABI Research:

By the above reports, following are the trending Operating System for mobile devices

??? Google Android

??? Apple iOS

??? Microsoft Windows Phone

??? BlackBerry

In order to get Mobile CRM solution, we have ISV solution providers’ help to get proper mobile solutions for Dynamics:

ISV Providers – We have plenty of Independent Software Vendor (ISV) solution providers for Dynamics CRM in the market. These ISVs provide an advanced level mobility solution for MS Dynamics CRM.

Also Microsoft Dynamics CRM 2011 has an out-of-box Mobile Express version which works on the target devices but lack functionalities, i.e. no offline mode.

Microsoft ISV partners provide complete CRM designed solutions for rapid roll-out and return.

These ISVs provide CRM solutions that expand the functionality of the standard application and to meet your exact business requirement in numerous areas including proposal automation, quotation automation, automated data input, advanced database marketing, data management, application specific solutions, etc.

So if you would want to build custom mobile application to run successful business applications on your mobile devices, make sure that you have a clear goal such as building a CRM mobile application to allow salesperson access CRM data using their iPhone and iPad in an offline mode.

HTML5 – Right choice for custom CRM?

HTML 5 web app is the perfect choice for web based applications that are designed for mobile devices. HTML5 will be the new standard for HTML, XHTML and HTML DOM. Although HTML5 is not yet an official standard and no browsers have full HTML5 support, all major browsers (Safari, Chrome, Firefox, Opera, and Internet Explorer) continue to add new HTML5 features to their latest versions, as well as the mobile browsers.

Now, are we going to build HTML5 web app start from scratch – No, we don’t have to. There are some frameworks you can choose to use right now namely:

jQuery Mobile is the most broadly compatible HTML5 library for building web sites and apps. JQuery mobile framework takes the “write less, do more” mantra to the next level: Instead of writing unique apps for each mobile device or OS, the jQuery mobile framework will allow you to design a single highly branded and customized web application that will work on all popular smartphone and tablet platforms.

PhoneGap is an HTML5 app platform that allows you to author native applications with web technologies and get access to APIs and app stores. PhoneGap leverages best web technologies like HTML and JavaScript.

Both jQuery Mobile and PhoneGap are under the MIT license.

There are also commercial frameworks that are available on the market, i.e. Sencha.

Sencha Touch is the world’s first app framework built specifically to leverage HTML5, CSS3, and Javascript for the highest level of power, flexibility, and optimization. It allows you to develop mobile web apps that look and feel native on iPhone, Android, and BlackBerry touch devices.

ZSL Inc is a unique ISV provider for custom Mobile CRM applications with HTML5 to meet your business requirement for Windows Mobile, iPhone, Blackberry, Google Android.

ZSL’s offers Customization & Implementation of Microsoft Dynamics CRM & CRM add-ons for MS partners & end clients who are looking for cost effective implementation.

So, are you ready for the HTML5 front-end web app of Microsoft Dynamics?

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